UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The Hilltop Institute in “Governing” Magazine

A new article in Governing magazine, titled “How Higher Education Could Save Medicaid,” explores public universities as effective partners in states’ efforts to reform their Medicaid systems to be...

Posted: November 19, 2012, 8:38 PM

Thomas Schaller in the Baltimore Sun and Washington Post

Political science professor Thomas F. Schaller’s latest Baltimore Sun column responds to the claim that “President Obama won re-election because Americans want ‘free stuff’.” He argues that...

Posted: November 19, 2012, 7:54 PM

Robert Provine, Psychology, in Times Higher Education

Curious Behavior: Yawning, Laughing, Hiccuping, and Beyond by Robert Provine, professor of psychology, was reviewed in the UK’s Times Higher Education on November 15. “Provine fearlessly...

Posted: November 19, 2012, 4:52 PM

Anne Rubin, History, on The Current

One hundred and fifty years after the U.S. Civil War, a new secessionist movement is growing south of the border. On Friday, CBC radio’s “The Current” spoke with a man who wants his state to say...

Posted: November 19, 2012, 4:33 PM

Happy Philanthropy Day! (P.S. Our Students

Nothing warms our hearts quite like witnessing the impact of alumni philanthropy among our students. We see it everywhere — in the classrooms, on our stages, among our volunteer organizations —...

Posted: November 15, 2012, 1:51 PM