UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Maurice Berger, CADVC, Interviewed for Maryland Morning

An interview with Maurice Berger, Chief Curator and Research Professor of the Center for Art, Design and Visual Culture, by Tom Hall of WYPR is scheduled to air this Monday, Martin Luther King Jr....

Posted: January 22, 2013, 5:39 PM

Chef “Duff” Goldman '97, History, Baking Inaugural Cake

Charm City Cakes, owned by UMBC alumnus Jeffrey “Duff” Goldman ’97, history, will bake the official cake for President Obama’s Monday inauguration, the Baltimore Sun reports. Read the story here....

Posted: January 18, 2013, 8:49 PM

Career Q&A: Rhea Marasigan ’03, ISM and Dance

Every so often, we’ll chat with an alum about what they do and how they got there. Today, we’re talking with Rhea Marasigan ’03, information systems management (with a dance minor) about what it’s...

Posted: January 18, 2013, 3:25 PM

Donald Norris, Public Policy, in the Baltimore Sun

Annual campaign finance reports released this week indicate three fundraising leaders among potential Democratic candidates for Maryland governor: Lt. Gov. Anthony Brown (taking in $1.25 million),...

Posted: January 17, 2013, 9:36 PM

Robert Provine, Psychology, on NPR Blog

Every year the website Edge.org poses an annual question to dozens of scholars, scientists, writers, artists and thinkers.  Among them is Robert Provine, professor of psychology. NPR’s 13.7 blog...

Posted: January 16, 2013, 8:17 PM