UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Thomas Schaller, Political Science, in the Baltimore Sun

Thomas F. Schaller, professor of political science, writes in his latest Baltimore Sun column, “As Washington politicians search for budget solutions, imagine if there were a magical revenue...

Posted: January 9, 2013, 7:45 PM

Jess Myers, Women’s Center, on the Marc Steiner Show

Jess Myers, director of the Women’s Center, appeared on the “Marc Steiner Show” on Tuesday, January 8 to discuss rape and the fight for women’s rights, from India to Ohio.  Meyers, along with...

Posted: January 9, 2013, 3:51 PM

Aranmolate ’05, M.S. ’06, Nominated for Book Award

Click photo to watch an interview with Sheg Aranmolate on FOX Memphis. By day, Sheg Aranmolate is finishing his medical degree at the University of Tennessee Health Sciences Center. By night, he...

Posted: January 9, 2013, 10:00 AM

FY12 Donor Roll Now Online

The donor roll for FY12 — which covers giving from July 1, 2011 through June 30, 2012 — is now available online. In addition to a listing of all donors, the donor roll also includes listings of:...

Posted: January 8, 2013, 9:11 PM

Marohl ’01, Geog, to Captain Baltimore Bombers

Dan Marohl ’01, geography and environmental systems, has been chosen as a captain and co-captain of Baltimore Bombers lacrosse by his teammates, the Baltimore Sun reports. Read the Baltimore Sun...

Posted: January 8, 2013, 6:06 PM

For All the World to Hear Featured in Baltimore Beacon

The Center for Art, Design and Visual Culture’s oral history project, For All the World to Hear: Stories of the Struggle for Civil Rights, is featured on the front page of this month’s Beacon....

Posted: January 7, 2013, 5:00 PM