UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Susan McCully, Theatre, Interviewed for What Weekly

What Weekly magazine featured Susan McCully, Senior Lecturer for the Department of Theatre, in an interview for their website last week. In the interview, she discusses the evolution of her work...

Posted: January 25, 2013, 8:52 PM

Thomas Schaller, Political Science, in the Baltimore Sun

“Presuming he avoids over-reaching on assault weapons or immigration reform — or unless the president makes a major push on climate change, as he hinted in his inaugural address Monday — Mr....

Posted: January 24, 2013, 5:01 PM

Claudia Galindo, LLC, on “All Things Considered”

On Wednesday, January 23, Claudia Galindo, assistant professor of language, literacy, and culture, spoke with NPR education correspondent Claudio Sanchez for an “All Things Considered” segment...

Posted: January 24, 2013, 4:21 PM

Robert Provine, Psychology, on NPR’s Science Friday

On December 7, Robert Provine, professor of psychology, discussed laughter and why tragedy sometimes makes us laugh on NPR’s “Science Friday.”  He was joined on the show by comedian Tig Notaro,...

Posted: January 23, 2013, 5:48 PM

Jodi Kelber-Kaye, Honors College, on the Marc Steiner Show

On Tuesday, January 22, Jodi Kelber-Kaye, associate director of the honors college and former faculty member in gender and women’s studies, was a guest on the “Marc Steiner Show.”  Kelber-Kaye...

Posted: January 23, 2013, 5:34 PM