UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Is Ray Lewis A Classic Raven?

Is Ray Lewis A Classic Raven? Ray Lewis is the perfect Raven. So says Kevin Omland, a professor of biology at UMBC who’s spent his career studying the feathered version. Lewis is a classic:...

Posted: January 16, 2013, 5:00 AM

McMullen ’05, CompSci, Makes Academic History at UMich

“Bittersweet.” That’s how Kyla McMullen ’05, computer science, describes what it feels like to be the first African American woman at the University of Michigan to graduate with a Ph.D. in...

Posted: January 15, 2013, 6:58 PM

Laura Hussey, Political Science, on the Marc Steiner Show

Laura Hussey, assistant professor of political science, participated in a lively conversation on the Marc Steiner Show discussing the 2013 Maryland legislative session, in which lawmakers will...

Posted: January 15, 2013, 4:13 PM

Donald Norris, Public Policy, in the Baltimore Sun

In the weeks since the shooting in Newtown, Conn., Gov. Martin O’Malley has repeatedly referred to gun violence as a “public health issue.” On Monday he announced a plan that would give Maryland...

Posted: January 15, 2013, 3:33 PM

For All the World to See Receives Positive Review from Sun

The exhibition currently on display in the Center for Art, Design and Visual Culture, For All the World to See: Visual Culture and the Struggle for Civil Rights received praise in the Sun article...

Posted: January 11, 2013, 4:10 PM

Trice ’04, Eng, to Release Fourth Red Sammy Album

Red Sammy, a Baltimore band helmed by Adam Trice ’04, English, will release its fourth album, “These Poems with Kerosene,” next month with a show at the Windup Space. We asked Trice to talk a bit...

Posted: January 10, 2013, 6:15 PM