UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

For All the World to Hear is NEH’s Featured Project

For All the World to Hear sponsor, the National Endowment for the Humanities, has selected the CADVC outreach program as its “Featured Project”. The NEH’s website describes the program, and...

Posted: February 1, 2013, 7:54 PM

Donor Q&A: Ira ’81 and Elizabeth Allen ’82

From time to time, we’ll interview donors who are making a difference at UMBC. Today, we’re talking with Ira Steven Allen ’81, biological sciences, and Elizabeth Ward Allen ’82, political science,...

Posted: February 1, 2013, 7:45 PM

Joan Shin and Jodi Crandall Publish Book Chapters

Joan Shin, clinical assistant professor of education,recently published a chapter in the 4th edition of “Teaching English as a Second or Foreign Language.”   Jodi Crandall, professor emerita of...

Posted: February 1, 2013, 4:47 PM

“Duff” Goldman ’97, History, In Motor Trend

Turns out UMBC alumnus-turned-celebrity-chef Jeffrey “Duff” Goldman ’97, history, is not just a stellar cake baker, but also an auto enthusiast. In an interview with MotorTrend.com, the “Ace of...

Posted: February 1, 2013, 3:11 PM

“The City of Devi” Reviewed in the Washington Post

On January 29, the Washington Post praised “The City of Devi” by Manil Suri, professor of mathematics, in a review by Ron Charles. Proclaiming it “the best sex comedy of the year about nuclear...

Posted: January 31, 2013, 7:38 PM

Manil Suri, Mathematics, in Baltimore Magazine

Baltimore magazine reviewed Manil Suri’s latest book, The City of Devi, in the February 2013 issue.  Calling the book “a preculiar love story that’s both tawdry and hopeful,” the magazine says...

Posted: January 30, 2013, 8:47 PM

Black and Gold? Try Green and Gold

Black and Gold? Try Green and Gold Spend a few minutes in Patapsco Hall’s recently-completed addition, and you won’t have to be told it received one of the world’s top certifications for...

Posted: January 30, 2013, 5:00 AM

For All the World to Hear Storyteller in Baltimore Magazine

Janice Grant, Civil Rights activist and storyteller in the Center for Art, Design and Visual Culture’s touring humanities project, For All the World to Hear: Stories from the Struggle for Civil...

Posted: January 29, 2013, 10:30 PM