UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Naming Academic IV for Generous Supporters of UMBC

TO: The UMBC Campus Community FROM: Diane Lee, Vice Provost and Dean of Undergraduate Education, and Greg Simmons, Vice President for Institutional Advancement RE: Naming Academic IV for...

Posted: July 26, 2013, 5:58 PM

UMBC Again Named a “Great College to Work For”

July 26, 2013 To: The UMBC Community From: President Freeman Hrabowski and Provost Philip Rous Re: UMBC Again Named a “Great College to Work For” For the fourth consecutive year, The...

Posted: July 26, 2013, 5:14 PM

Donald Norris, Public Policy, on MPT’s “State Circle”

Donald F. Norris, professor and chair of public policy at UMBC, appeared on Maryland Public Television’s “State Circle” on July 12th, discussing the 2014 Maryland governor’s race. Norris commented...

Posted: July 22, 2013, 2:23 PM

Bill LaCourse, Dean of CNMS, in The Baltimore Sun

In a recent Baltimore Sun article on engaging underprivileged and minority students in science, Bill LaCourse, dean of the college of natural and mathematical sciences, voiced the importance of...

Posted: July 18, 2013, 6:47 PM