UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Robert Deluty, Graduate School, Publishes His 42nd Book

Robert Deluty, associate dean of the graduate school, has published a new book of poetry, “Saluting from the Shore.” In his review, Ronald Pies writes, “Once again, Robert Deluty presents us...

Posted: August 5, 2013, 5:27 PM

Four UMBC Alumni Invited to U.S. National Team Tryouts

Four UMBC alumni are among the 98 invitees for the 2014 Federation of International Lacrosse (FIL) World Championships, where the U.S. men seek to defend their title in Denver, Colorado on July...

Posted: August 5, 2013, 5:16 PM

Roy Meyers, Political Science, on PolitiFact

The fact-checking site PolitiFact recently asked UMBC political science professor Roy T. Meyers to weigh in on the accuracy of House Speaker John Boehner’s statement that President Obama has...

Posted: August 5, 2013, 2:55 PM

Lax Alumni Invited to U.S. National Team Tryouts

Peet Poillon ’10 Four UMBC alumni are among the 98 invitees for the 2014 Federation of International Lacrosse (FIL) World Championships, where the U.S. men seek to defend their title in Denver,...

Posted: July 31, 2013, 8:17 PM

Production by Susan McCully, Theatre, at Fringe NYC

Inexcusable Fantasies, written by Susan McCully, theatre, and directed by Eve Muson, theatre, will be part of this year’s New York City International Fringe Festival, Fringe NYC, program....

Posted: July 31, 2013, 6:41 PM

Ed Orser, American Studies, in The Baltimore Sun

Catonsville is seeing a change in its demographics – and this is nothing new, according to UMBC American Studies professor, Ed Orser. In recent years, the 21228 zip code has seen a noticeable...

Posted: July 31, 2013, 4:32 PM