UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Kasper O’Brien ’09, AmSt, to Coach Lax at VCU

Former UMBC women’s lacrosse player Jen Kasper O’Brien ’09, American studies, has been named the head coach of the new Virginia Commonwealth University’s women’s lacrosse program, set to start...

Posted: August 13, 2013, 1:16 PM

Thomas Schaller, Political Science, in the Baltimore Sun

A new Baltimore Sun column by UMBC’s Thomas F. Schaller, professor of political science, examines last week’s rejection of President Barack Obama’s proposal “to exchange a cut in corporate tax...

Posted: August 12, 2013, 8:19 PM

Meyerhoff Alums Featured in “Where Are They Now”

Photo by Meyerhoff Scholar Tolu Omokehinde ’16 Now celebrating its 25th year, the Meyerhoff Scholars Program boasts more than 800 graduates, many of whom have gone on to pursue careers as...

Posted: August 12, 2013, 6:23 PM

UMBC Alums to make B.F.A.: The Series

A group of UMBC theatre alumni have something to say about life in the arts, and they’re saying it with a new Baltimore-based web series, B.F.A. On the group’s Indiegogo fundraising page, they...

Posted: August 12, 2013, 3:28 PM

Nicole King, American studies, on WYPR’s The Signal

On Friday, Aug. 2, WYPR’s The Signal re-aired last year’s interview with assistant professor of American studies, Nicole King, where she discussed the colorful history of the roadside attraction,...

Posted: August 6, 2013, 7:33 PM

Manil Suri, Mathematics, in Metro Weekly

Applied mathematics, sexuality and food recipes are abound in Metro Weekly’s review of Manil Suri’s third published novel, The City of Devi. Suri’s latest novel visits a futuristic, war-torn...

Posted: August 6, 2013, 7:17 PM