UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Maurice Berger, CADVC, Latest Essay in New York Times

In the latest essay for his Race Stories column for the New York Times, Maurice Berger, CADVC, discusses the Russian-American Photographer Vincent Soboleff’s pictures of Native Alaska. Berger...

Posted: July 18, 2013, 2:13 PM

Donald Norris, Public Policy, in the Baltimore Sun

Del. Heather Mizeur plans to announce her candidacy for the Democratic nomination for governor this week, joining Lt. Gov. Anthony Brown as an official candidate in the June 2014 primary. If...

Posted: July 17, 2013, 5:20 PM

UMBC Commencement 2013 on Storify

Still sorting through your Commencement photos? Miss this year’s ceremony? View the story of UMBC Commencement 2013 on Storify, with photos, videos and comments from across the UMBC community,...

Posted: July 16, 2013, 4:37 PM