UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Peter V. Rabins Joins Erickson School as Senior Fellow

Peter V. Rabins, MD, MPH, has been appointed senior fellow with the Institute for Leadership at UMBC’s Erickson School for the management of aging services, joining current senior fellow Chris...

Posted: August 27, 2013, 3:34 PM

Joyce Tenney elected President of NASIG

UMBC Library Associate Director, Joyce Tenney, was elected President of the North American Serials Interest Group, Inc. (NASIG) for the 2013/2014 term. NASIG is the premier professional...

Posted: August 27, 2013, 1:31 PM

Erle Ellis, GES, on Smithsonian Magazine blog

Erle Ellis, associate professor of geography and environmental systems, appeared on a Smithsonian Magazine blog this week. The post “Watch How America’s Lands Changes from Forests to Fields”...

Posted: August 23, 2013, 3:04 PM

Donald Norris, Public Policy, in the Daily Record

Donald F. Norris, professor and chair of public policy at UMBC, offers insight in The Daily Record this week on a Maryland campaign finance law that prohibits statewide elected officials from...

Posted: August 23, 2013, 2:13 PM