UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Manil Suri, Mathematics, to Speak at National Book Festival

On Sunday, September 22 at 12:55, Manil Suri, professor of mathematics, will speak at Washington D.C.’s National Book Festival. The festival will be help on the National Mall on September 21 and...

Posted: September 12, 2013, 6:31 PM

Join the Celebration of the University System of Maryland

The University System of Maryland (USM) is 25 years old. And you are invited to participate in the celebration. Throughout the 2013-14 academic year, the USM is observing this milestone with a...

Posted: September 12, 2013, 4:04 PM

UMBC Rankings in the News

UMBC’s recent U.S. News and World Report rankings, in which the university was named the #1 “Up-and-Coming” school, and the #6 school for “Best Undergraduate Teaching,” was covered by several...

Posted: September 11, 2013, 8:37 PM

John Rennie Short, Public Policy, in The Atlantic Cities

In advance of last Saturday’s announcement that Tokyo will host the 2020 Summer Olympic Games, public policy professor John Rennie Short offered a fresh take on how to make the games more...

Posted: September 11, 2013, 3:38 PM