UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Thomas Schaller, Political Science, in the Baltimore Sun

In advance of Labor Day, UMBC political science professor Thomas F. Schaller writes in his latest Baltimore Sun column that despite increased productivity, U.S. workers have less access to...

Posted: August 22, 2013, 9:16 PM

Ruben Delgado, JCET, in the Baltimore Sun

What do you need to do to put up offshore wind turbines? You need to know where the wind is. That’s what Ruben Delgado, a faculty research assistant in UMBC’s Joint Center for Earth Systems...

Posted: August 20, 2013, 2:54 PM

Kabish Shah in the BelAir Patch

“After touring the construction site for his school’s new performing arts building, Kabish Shah could see himself working at the construction management and general contracting company and applied...

Posted: August 19, 2013, 3:08 PM

bwtech@UMBC in the Baltimore Sun

“At the University of Maryland, Baltimore County’s incubator for cybersecurity start-ups there’s a definite government focus. Companies can participate in a federal contracting institute, and some...

Posted: August 19, 2013, 2:56 PM

Alan Sherman receives two NSF awards for cybersecurity

Professor Alan Sherman received two research awards from the National Science Foundation to support work at UMBC on cybersecurity. Sherman is a co-principal investigator on a two year, $300K...

Posted: August 16, 2013, 4:03 PM

Richard Forno, Cybersecurity, on The Marc Steiner Show

Dr. Richard Forno, Director of UMBC’s Graduate Cybersecurity Program and Assistant Director of the UMBC Center for Cybersecurity, appeared on WEAA’s ‘The Marc Steiner Show’ as part of a long-form...

Posted: August 16, 2013, 2:13 PM

Donald Norris, Public Policy in the Baltimore Sun

“Maryland Attorney General Douglas F. Gansler came under fire Tuesday for comments that his top rival in the Democratic primary for governor is running on little besides his African-American...

Posted: August 14, 2013, 5:25 PM

Gerontology Honor Society Expands, Plans Year Ahead

Sigma Phi Omega (SPO) is the national academic honor society in gerontology, for professionals who work with or on behalf of older persons. The UMBC chapter of SPO, Delta Lambda, has continued to...

Posted: August 14, 2013, 4:53 PM