UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Eric Zeemering named Fulbright Canada Scholar

Dr. Eric Zeemering, an assistant professor of public policy, has been named a 2013-14 Fulbright Scholar by Fulbright Canada. He will spend five months at the University of Ottawa investigating how...

Posted: September 4, 2013, 5:32 PM

Christopher Corbett, English, in the Wall Street Journal

Christopher Corbett reviews Michael Daly’s Topsy: The Startling Story of the Crooked Tailed Elephant, P.T. Barnum and the American Wizard, Thomas Edison, the story of dueling impresarios and the...

Posted: September 4, 2013, 1:45 PM

Donald Norris, Public Policy, in The Baltimore Sun

The Baltimore Sun reports that support is building among lawmakers to raise Maryland’s minimum wage from $7.25 an hour to at least $10 an hour. Why now? Donald F. Norris, professor and chair of...

Posted: September 3, 2013, 9:10 PM

Dennis Coates, Economics, in The Baltimore Sun

The U.S. Olympic Committee is expected to decide on a site to propose for the 2024 Summer Games in September 2015. Under the plans DC 2024 — the group exploring a Washington, D.C. bid —...

Posted: September 3, 2013, 8:55 PM

Ryan Bloom, English, in the New Yorker

English lecturer Ryan Bloom’s The Life of the Artist: A Mimodrama in Two Parts, a translation of Albert Camus’s “Notebooks 1951-1959” (Rowman & Littlefield), has been published in the New...

Posted: September 3, 2013, 4:30 PM