UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Kate Brown, History, on History News Network

In an interview with George Mason University’s History News Network, professor Kate Brown shares her inspiration for her new book, Plutopia: Nuclear Families, Atomic Cities, and the Great Soviet...

Posted: September 23, 2013, 4:54 PM

Up on the Roof – Fall 2013

UMBC President Freeman A. Hrabowski, III, takes your questions. In 2007, you signed the American College & University Presidents’ Climate Commitment. Are we making progress to become a more...

Posted: September 22, 2013, 7:32 PM

Thomas Schaller, Political Science, in the Baltimore Sun

Political science professor Thomas F. Schaller’s latest Baltimore Sun opinion column responds to the Western Maryland Initiative — an effort to organize Maryland’s western counties to secede and...

Posted: September 20, 2013, 7:28 PM

NSF PROMISE AGEP Grant Funded; UMBC is Lead Partner

UMBC is pleased to announce that the National Science Foundation grant for PROMISE: Maryland’s Alliance for Graduate Education and the Professoriate (AGEP) has been funded. UMBC is the lead...

Posted: September 19, 2013, 3:44 PM

Akshayraj Kore Becomes New UMBC Chess Champion

Last weekend International Grandmaster Akshayraj Kore from India  (FIDE rating 2481) earned the title of 2013-2014 UMBC Chess Champion by being the top UMBC student to finish the UMBC Chess...

Posted: September 18, 2013, 7:29 PM