UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Joel Katz, Visiting Artist Lecture (9/25)

The Department of Visual Arts is pleased to present a lecture by Joel Katz, Wednesday, September 25 at 7 pm in the Albin O. Kuhn Library Gallery. Artist and designer Joel Katz, University of the...

Posted: September 18, 2013, 4:00 PM

Erle Ellis, GES, in The New York Times

In a thought-provoking new op-ed in The New York Times, Erle Ellis argues that when it comes to global sustainability “overpopulation is not the problem.” Ellis, an associate professor of...

Posted: September 18, 2013, 2:48 AM

Morningstar ’15 Recipient of Newcombe Scholarship

Natalie Morningstar, a junior majoring in Computer Engineering, has been awarded a Charlotte Newcombe Foundation Scholarship. The Charlotte W. Newcombe Foundation is an independent foundation...

Posted: September 17, 2013, 12:08 PM

UMBC: New Faces

New Faces UMBC was recently named once again as a �Great College to Work For� in a national poll of employees conducted by the Chronicle of Higher Education, so it�s no surprise that the...

Posted: September 17, 2013, 4:00 AM

Donald Norris, Public Policy, in The Baltimore Sun

The Baltimore Sun reports that Texas Gov. Rick Perry will hold private meetings with companies during a visit to Maryland next week as part of his “mission to rustle up business for the Lone Star...

Posted: September 13, 2013, 8:16 PM