UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Dave Marcotte, Public Policy, in The Washington Times

A recent Washington Times article discusses Maryland officials joining other states in reconsidering school start dates that have been pushed earlier in the summer over the last several years....

Posted: June 6, 2014, 3:02 PM

Anne Rubin, History, on C-SPAN

On Saturday, May 31, C-SPAN 3 aired a talk given by History Associate Professor Anne Rubin at the U.S. Capitol Historical Society. The talk was part of the 2014 Civil War Symposium held at the...

Posted: June 6, 2014, 3:01 PM

Round-Up: UMBC In the News, 6/6

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: June 5, 2014, 6:22 PM

Northrop Grumman Funds Scholarship

Northrop Grumman’s Electronic Systems sector recently donated $30,000 to establish the Northrop Grumman Scholarship at UMBC. Awards of $10,000 will be made to three students who are U.S. citizens...

Posted: June 5, 2014, 9:18 AM

Jazz Brunch Raises $1000 for Scholarships

Recently, the Chapter of Black and Latino Alumni hosted their annual Jazz Brunch. The event brings together alumni from across the years for fellowship and food. It is also an opportunity to raise...

Posted: June 3, 2014, 9:28 PM

Rachel Brewster in Science Magazine

Rachel Brewster, an associate professor in the department of biological sciences, was profiled in a recent issue of Science magazine. The article titled, The Adapter, explores how Brewster, in a...

Posted: June 3, 2014, 2:54 PM

Sizzling Summer Events for Alums

Spend some time with fellow alumni at these great events: IT & Engineering Alumni Happy Hour Wednesday, June 25, 6 – 8 p.m. Union Jack’s 10400 Little Patuxent Pkwy Columbia, MD 21044...

Posted: June 2, 2014, 9:01 PM