UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Meet the Donor: Stan Jakubik

Editor’s note: This is part 1 of 2 in a series on the Jakubik Family Endowment Award. The UMBC community is full of compassionate, caring people who love to give back to UMBC. Stan Jakubik and...

Posted: May 30, 2014, 9:19 PM

Jodi Kelber-Kaye, Honors College, on The Marc Steiner Show

Jodi Kelber-Kaye, associate director of the Honors College, joined The Marc Steiner Show on May 30 to celebrate the 163rd anniversary of Sojourner Truth’s “Ain’t I A Woman?” speech. Kelber-Kaye...

Posted: May 30, 2014, 6:30 PM

UMBC Undergraduate Commencement 2014 on Storify

Relive the moment! View the 2014 UMBC Undergraduate Commencement on Storify, which features tweets, photos and videos from the UMBC community, including our faculty, staff, students and families.

Posted: May 30, 2014, 5:20 PM

Round-Up: UMBC In the News, 5/30

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: May 30, 2014, 12:00 PM