UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Alums-Only Career Fair

On June 19, Towson University will be hosting a career fair for alums of local universities. The UMBC Alumni Association and the Career Services Center has partnered with MyWorkster* to help...

Posted: June 16, 2014, 2:00 PM

Round-Up: UMBC In the News 6/13

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: June 13, 2014, 5:58 PM

Annual Mulligan Lecture Recognizes 2014 Scholar

Editor’s Note: The UMBC physics department recently honored the life of Joseph Mulligan, one of the founding faculty members, with their annual Mulligan Lecture and award. This year’s recipient,...

Posted: June 13, 2014, 5:56 PM

Laura Hussey, Political Science, in The Herald-Mail

Maryland’s race for governor has received most of the attention, but the attorney general’s race is also seeing a competitive primary. An article published in The Herald-Mail on June 11 examines...

Posted: June 13, 2014, 3:13 PM

UMBC: Cultures of Conflict

Cultures of Conflict Professor Rebecca Adelman traces connections between citizenship and images of the war on terror. Flying home from New Orleans to Cleveland in August 2003, Rebecca Adelman...

Posted: June 12, 2014, 4:00 AM