UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Work by Tim Nohe, Visual Arts, Travels to Two New Venues

Nature in the Dark, which features work by Tim Nohe, Visual Arts, CIRCA, and originally screened in Melbourne at Federation Square in 2012, will appear in new venues soon: at the Gertrude Street...

Posted: May 28, 2014, 3:31 PM

NEH Extends ‘For All The World to See’ through 2019

The traveling tour of For All the World to See: Visual Culture and the Struggle for Civil Rights, curated by Maurice Berger, CADVC, has been extended by the National Endowment for the Humanities...

Posted: May 28, 2014, 3:02 PM

Work by Kelley Bell, Visual Arts, in Northern Spark

Garden of Earthly Delights, an animation by Kelley Bell, visual arts, will be presented in the 2014 Northern Spark Arts Festival in Minneapolis. The piece, which uses characters from the...

Posted: May 28, 2014, 2:45 PM

Zhibo Zhang receives $710K grant from NASA

Zhibo Zhang, an Assistant Professor in the Physics Department, and his collaborators received a three-year grant of $710K from NASA’s Sciences of Terra and Aqua program to study the Marine...

Posted: May 28, 2014, 2:09 PM