UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

2014 Shriver Center Public Service Scholars Programs

The 2014 Shriver Center Public Service Scholars Programs have all been launched within the last several weeks. This year’s programs, The Governor’s Summer Internship Program (GSIP), the Sondheim...

Posted: June 11, 2014, 8:13 PM

Meet the Staff: Meredith Purvis

Here in the Office of Alumni Relations, we spend a lot of time telling stories about and talking with our wonderfully supportive alums. However, we’ve decided to turn the tables and take time to...

Posted: June 11, 2014, 1:26 PM

UMBC Signs Agreement with U.S. Army RDECOM

On June 6, 2014, UMBC President Freeman Hrabowski and U.S. Army Research, Development and Engineering Command (RDECOM) Director Dale Ormond signed a Cooperative Research and Development Agreement...

Posted: June 9, 2014, 8:50 PM

[Photos] A Small Thanks for a Big Contribution

Click here to view more of our grads! As the first day of summer approaches, we’d like to look back and congratulate the class of 2014 for completing their undergraduate years at UMBC. This...

Posted: June 9, 2014, 3:30 PM