UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Round-Up: UMBC In the News 6/20

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: June 20, 2014, 1:00 PM

President Hrabowski on EvoLLLution

President Hrabowski participated in an interview about innovation and the changing culture of higher education on EvoLLLution, an online newspaper focusing on continuing education. Dr. Hrabowski...

Posted: June 19, 2014, 5:59 PM

Give a TED Talk at UMBC

TED Talks is coming to UMBC! For those who are not familiar with the program, TED Talks are a series of lectures that bring together the world’s leading thinkers and doers to share ideas in a...

Posted: June 18, 2014, 2:00 PM

UMBC: Cultures of Conflict

Cultures of Conflict Professor Rebecca Adelman traces connections between citizenship and images of the war on terror. Flying home from New Orleans to Cleveland in August 2003, Rebecca Adelman...

Posted: June 18, 2014, 4:00 AM

Warren DeVries, COEIT, Elected Honorary Member of ASME

Dean Warren DeVries of the College of Engineering and Information Technology (COEIT) has been elected an Honorary Member of the American Society of Mechanical Engineers (ASME). DeVries will be...

Posted: June 17, 2014, 8:39 PM

Jon and Shawn Squire: A Family Duo at UMBC

For most of us, sitting down to dinner with our family is an expected and even enjoyable part of everyday life. The idea of sitting down next to them in the classroom, however, is probably...

Posted: June 17, 2014, 3:56 PM