UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Erle Ellis, Accidental Discovery

Erle Ellis, associate professor of geography and environmental systems was taking a walk down the beach when he found a smooth object. Thinking it was some relic of years of ocean polishing he put...

Posted: February 9, 2015, 8:21 PM

Campus Strategic Planning Interactive Gallery, Feb. 9

The Strategic Planning Steering Committee invites faculty, students, staff, and alumni to an informal, interactive gallery on Monday, February 9, 2:30-4:30 p.m., in the UC Ballroom. Participants...

Posted: February 6, 2015, 9:41 PM

Dwight Polk, Emergency Health Services, on EMS1.com

Dwight Polk, paramedic program director and senior lecturer of emergency health services, recently presented at the Arrowhead EMS Conference in Duluth, Minn. about exploring the psychological...

Posted: February 6, 2015, 7:16 PM

Staying in the Loop – A. Jay Nwachu '03, Psychology

We are proud to announce Staying in the Loop, a new post series from the Chapter of Black and Latino Alumni (CBLA) that seeks to create connections between alumni, faculty, staff, and other...

Posted: February 4, 2015, 7:20 PM