UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Eric Dyer, Visual Arts, in Two New York Exhibitions

Eric Dyer, Visual Arts, is featured in Wave & Particle, a group exhibition that celebrates Creative Capital’s fifteenth anniversary, at Ronald Feldman Fine Arts in New York. The exhibition...

Posted: February 16, 2015, 8:44 PM

Pres. Hrabowski Inspires at Maryland Arts Day 2015

President Hrabowski gave the keynote address at Maryland Arts Day last week. Maryland Arts Day is an annual event hosted by Maryland Citizens for the Arts, a statewide arts advocacy organization....

Posted: February 16, 2015, 3:13 PM

It’s Good to Be Happy: The Life of Albin O. Kuhn

Editor’s Note: UMBC has a long and storied history, and it all began in 1966 with Albin O. Kuhn, UMBC’s first chancellor. So we sat down with Albin’s granddaughter, Julie Kuhn Sanchez ’10, to...

Posted: February 16, 2015, 1:00 PM

John Rennie Short, Public Policy, in The Conversation

In light of the recent significant snowfall across parts of the Northeast, School of Public Policy professor John Rennie Short wrote an article for The Conversation in which he analyzed the impact...

Posted: February 12, 2015, 5:50 PM

Carlo DiClemente, Psychology, in the Baltimore Sun

In the wake of three hit-and-run accidents in the Baltimore region, the Baltimore Sun recently published an article addressing the question of what leads someone to flee an accident where another...

Posted: February 12, 2015, 5:48 PM

Roy Meyers, Political Science, on WYPR’s Maryland Morning

On February 9, WYPR’s Maryland Morning hosted political science professor Roy Meyers to discuss education spending in Maryland Gov. Larry Hogan’s budget. Meyers discussed in-depth what K-12...

Posted: February 12, 2015, 5:47 PM

Michelle Stefano, American Studies, in City Paper

In a recent article published in the “City Folk” section of City Paper, Michelle Stefano, visiting assistant professor of American studies, wrote about Henry Reisinger, the longtime owner of E.M....

Posted: February 12, 2015, 5:43 PM