UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Film Screening: Slavery by Another Name (2/2, 2/4)

As part of the Humanities Forum series, on Monday, February 2 and Wednesday, February 4, there will be screenings of the film Slavery by Another Name. They will take place at noon each day in the...

Posted: January 27, 2015, 8:32 PM

Dennis Coates, Economics, in The Buffalo News

As the discussion continues surrounding a potential new stadium for the Buffalo Bills, an article published January 24 in The Buffalo News examines the possible economic impact of a major sports...

Posted: January 27, 2015, 6:51 PM

UMBC Hackers to Go to Seoul

UMBC hackers have been participating in hackathons for a year. Their latest victory was in Michigan. Michael Bishoff and Sekar Kulandaivel won third place at MHacks, a competitive 1000 student...

Posted: January 23, 2015, 10:21 PM

Michele Williams Unveils Smart Scarf

Michele Williams, human-centered computing PhD candidate, unveiled the Smart Scarf, at at the Conference on Tangible, Embedded, and Embodied Interaction at Stanford University and MIT’s Technology...

Posted: January 23, 2015, 9:59 PM