UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Staying in the Loop – A. Jay Nwachu ’03, Psychology

We are proud to announce Staying in the Loop, a new post series from the Chapter of Black and Latino Alumni (CBLA) that seeks to create connections between alumni, faculty, staff, and other...

Posted: February 4, 2015, 7:20 PM

JoyAnne Amani & Friends in Concert (2/15)

On Sunday, February 15, at 3:00 pm in the Concert Hall, the Department of Music presents collaborative artist, pianist, music director and teacher JoyAnne Amani and Friends in a program entitled...

Posted: February 2, 2015, 11:19 PM

Professional Development Day 2015 (4/7)

Save the date!  And please avoid scheduling other campus events on this date. Our 2015 Professional Development Day for faculty and staff will be on Tuesday, April 7th. Organizational...

Posted: January 30, 2015, 4:16 PM

Investing in UMBC: Clolita Vitale ’75 makes planned gift

Clolita Vitale ’75, theatre, is truly a Retriever Believer. When she first walked onto UMBC’s campus in the late 1960s, she was struck by how new the university was. She even recalls walking...

Posted: January 28, 2015, 6:36 PM

Film/Discussion – Reflections on Indian Manhood (2/10)

Join the Asian Studies Program for a viewing of Mardistan (Macholand): Reflections on Indian Manhood and discussion with Dr. Harjant Gill, a professor from Towson University. The film and...

Posted: January 28, 2015, 5:10 PM