UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Humanities Forum: A Stirring Song Sung Heroic (2/24)

Interior, Fort Morgan, Battle Site Mobile Bay, Alabama 2003 Silver gelatin print Tuesday, February 24 | 4:00 p.m. William Earle Williams, Audrey A. and John L. Dusseau Professor in the...

Posted: February 12, 2015, 5:38 PM

Alums in the News: Jones, Mason, Ferrero, and Shafie

Here at UMBC, we take pride in what our alums accomplish after graduation. Take a moment to see which Retrievers have been on the move and making news! Last week, Joseph T. Jones ’06, social...

Posted: February 12, 2015, 3:00 PM

Technology in Baltimore with Ellen Hemmerly

On February 3 Ellen Hemmerly, executive director, of bwtech@UMBC spoke with AHA Business Radio. She talked about her career path, the economic impact of bwtech@UMBC on the Baltimore metropolitan...

Posted: February 11, 2015, 8:31 PM