UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Dave Marcotte, School of Public Policy, in The Conversation

As many states across the country have dealt with significant snowfall over the last two months, school districts have been forced to shut down for several days. School of Public Policy professor...

Posted: February 20, 2015, 4:50 PM

Policy Pioneer

Renato “Renny” DiPentima, Ph.D. ’84,  policy sciences, had a distinguished career in the Social Security Administration, where he rose to the rank of deputy commissioner and served on numerous...

Posted: February 18, 2015, 5:00 PM

Tanguy Ringoir Wins Grandmaster Title

Tanguy Ringoir ’18 financial economics, recently won the Grandmaster Norm Invitational held at the Chinggis Chess Club, Burlingame, Calif. The Grandmaster (GM) title is the highest title a chess...

Posted: February 17, 2015, 8:57 PM

Hilltop Researchers in the Journal of Pediatrics

Hilltop Senior Research Analyst Michael T. Abrams, MPH, and Policy Analyst Carl H. Mueller, MS, are co-authors of a new study published in the Journal of Pediatrics titled “Transcranial Doppler...

Posted: February 17, 2015, 8:37 PM

Biology and Batteries

In the quest to make a better battery Evgenia Barannikova, a graduate student at UMBC in the department of chemistry and biochemistry, has isolated a peptide, a small sequence of amino acids,...

Posted: February 17, 2015, 8:23 PM

Call for Class Notes

Happy belated New Year, alumni! We know that you are all out in the world making profound and positive differences, and as the new year rolls along, we would love to hear about what you’ve been...

Posted: February 17, 2015, 4:00 PM