UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Round Up: UMBC in the News, 02/27

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: February 25, 2015, 4:15 PM

Richard Forno on Cybersecurity

Richard Forno, assistant director for UMBC’s Center for Cybersecurity, addressed the Southwest Baltimore Economic Forum on February 24, 2015. He considered such questions as: What is...

Posted: February 25, 2015, 3:20 PM

Alumni Perk: the RAC

With spring right around the corner (fingers crossed), we hope that you’ll shake off the winter lazies with us at the RAC. The UMBC athletic/recreation department offers a special discounted...

Posted: February 24, 2015, 3:00 PM

Vanderlei Martins on the Value of Cube Satellites

Vanderlei Martins, a professor of physics and researcher with the Joint Center for Earth Systems Technology (JCET) joined Sheilah Kast on Maryland Morning to discuss his cube satellite or CubeSat...

Posted: February 23, 2015, 7:54 PM

Swimming and Diving Teams Win Championships

Last week, the women’s swimming and diving team won the 2015 America East Championship with 791 points. The men’s swimming and diving team became the 2015 Coastal Collegiate Swimming Association...

Posted: February 23, 2015, 7:26 PM

Alums in the News: Jones, Barannikova, and Berlin

Here at UMBC, we take pride in what our alums accomplish after graduation. Take a moment to see which Retrievers have been on the move and making news! Earlier this week, Julian E. Jones, Jr....

Posted: February 23, 2015, 5:00 PM

Richard Forno on Cyber Attacks on State Facilities

Richard Forno was interviewed by the Associated Press about cyber attacks on the rise in Utah. “Utah state officials have seen what they describe as a sharp uptick in attempts to hack into...

Posted: February 23, 2015, 4:39 PM