UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Robert Provine, Psychology, on Australian National Radio

Psychology Research Professor and Professor Emeritus Robert Provine was recently interviewed by Radio National (RN) in Australia about his research on yawning, sneezing, and hiccuping. Provine’s...

Posted: February 27, 2015, 4:48 PM

UMBC’s Oumar Ballo Inks Deal With MLS’ Houston Dynamo

UMBC All-American soccer standout Oumar Ballo has been signed by the Houston Dynamo of Major League Soccer. The Dynamo selected Ballo in the second round with the 30th overall selection of the...

Posted: February 27, 2015, 4:21 PM

Kimberly Moffitt, American Studies, on The Marc Steiner Show

On February 26, WEAA’s The Marc Steiner Show hosted a discussion on a bill before Maryland legislators that would lift restrictions on when police officers could carry their weapons, which would...

Posted: February 27, 2015, 3:49 PM

George Derek Musgrove, History, in the Washington Post

George Derek Musgrove ’97, history, associate professor of history, was quoted in a February 26 article in the Washington Post that examined Washington, D.C. Mayor Muriel Bowser’s role in ushering...

Posted: February 27, 2015, 3:28 PM

Sunil Dasgupta, Political Science, in ISN

In an article published February 25 in the International Relations and Security Network Digital Library News, Sunil Dasgupta analyzed the shifting balance of power between the United States and...

Posted: February 27, 2015, 3:02 PM

Eric Dyer, Visual Arts, in The Huffington Post

Eric Dyer, associate professor of Visual Arts, has been featured in the February 20 Huffington Post, “Artist Transforms Zoetropes from Retro Visuals to the Stuff of Fine Art.” The article, which...

Posted: February 26, 2015, 5:29 PM

Crowdfunding Highlight: Alternative Spring Break

Here at UMBC, we are eagerly anticipating the arrival of spring; spring means mild temperatures, longer afternoons, outdoorsy fun, and, of course, spring break. For most, this much needed...

Posted: February 26, 2015, 4:00 PM