UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

MIPAR Researchers Receive International Award

The International Center of Mental Health Policy and Economics has awarded UMBC researchers David Salkever (Public Policy) and Brent Gibbons (Ph.D., ’13, Maryland Institute for Policy Analysis and...

Posted: March 6, 2015, 7:10 PM

Spring into Action!

Are you tired of winter keeping you indoors? Then venture out to the excellent events happening around UMBC! [TODAY] Webinar: Stuff Your Resume with Keywords to Highlight Your Experience, March...

Posted: March 4, 2015, 6:50 PM

Anne Rubin, History, in the New York Times, on C-SPAN

Anne Rubin, an associate professor of history and author of Through the Heart of Dixie: Sherman’s March and American Memory (UNC Press 2014), recently published an article in the New York...

Posted: March 4, 2015, 5:19 PM

2015 May Commencement Ceremonies

From: Provost Rous As we prepare for the 2015 May Commencement, President Hrabowski and I cordially invite you to participate in the Commencement ceremonies of the Undergraduate and Graduate...

Posted: February 27, 2015, 8:53 PM