UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Round Up: UMBC in the News 04/24

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: April 24, 2015, 2:30 PM

Laura Hussey, Political Science, on WYPR

Laura Hussey, an associate professor of political science, recently discussed on WYPR the police accountability bills that died in committees on the last day of the 2015 Maryland General Assembly...

Posted: April 23, 2015, 7:42 PM

Erle Ellis, GES, in The New Yorker

In response to recent research published in the journal Trends in Ecology & Evolution that argued scientists should spend more time studying apes’ behavior in places where humans are...

Posted: April 23, 2015, 7:41 PM

Norman Augustine, USM Board of Regents, Visits UMBC

On April 9, Norman Augustine, member of the University System of Maryland Board of Regents and former chair and CEO of Lockheed-Martin , visited UMBC to learn more about engineering education and...

Posted: April 23, 2015, 6:18 PM

Alumni Perk: Spring Driving Tips

Editor’s Note: This is a message from our partner, Meyer and Associates. It can happen to anyone. You’re driving along the road, when something happens unexpectedly and your car breaks down. It...

Posted: April 23, 2015, 3:00 PM

Up on the Roof – Spring 2015

UMBC President Freeman A. Hrabowski, III takes your questions. UMBC and the University of Maryland, Baltimore (UMB), have a longstanding relationship that dates back to the founding of UMBC in...

Posted: April 22, 2015, 7:31 PM

Top Gear – Marla Streb '91

If there were such a thing as extreme sports fairy tales, Marla Streb ’91, M.S., marine estuarine science, would be fairy godmother of that daredevil realm. Once upon a time, at the relatively...

Posted: April 22, 2015, 7:29 PM

Top Gear – Marla Streb ’91

If there were such a thing as extreme sports fairy tales, Marla Streb ’91, M.S., marine estuarine science, would be fairy godmother of that daredevil realm. Once upon a time, at the relatively...

Posted: April 22, 2015, 7:29 PM