UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The Sum of the Parts

By Andrew Myers From the Apple Watch to Fitbit, the rage in technology these days is all about wearable, touchable devices. Tech gurus and cutting-edge engineers talk of a day when all the many...

Posted: April 22, 2015, 7:01 PM

Rights and Wrongs

Tyson King-Meadows has forged a career examining the implementation of the 1965 Voting Rights Act – and helping a new generation of political scientists emerge from UMBC. By David Glenn Signing...

Posted: April 22, 2015, 6:58 PM

Alums in the News: Mozie-Ross, Barbosa, and Roberts

Here at UMBC, we take pride in what our alums accomplish after graduation. Take a moment to see which Retrievers have been on the move and making news! Dr. Mozie-Ross ’88 with UMBC students....

Posted: April 21, 2015, 3:13 PM

Richard Forno, Cybersecurity, in American City and County

Richard Forno, assistant director for UMBC’s Center for Cybersecurity, was recently in American City and County to discuss government recruitment of cybersecurity practitioners. American City and...

Posted: April 20, 2015, 8:43 PM

Volunteers Needed for 2015 Baja SAE Maryland (5/7-5/10)

For the first time, UMBC is hosting Baja SAE Maryland, the national Baja competition in the Society of Automotive Engineers (SAE) Collegiate Design Series. One hundred teams of college students...

Posted: April 20, 2015, 6:20 PM