UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

To You – Spring 2015

As the university and our alumni begin to plan for UMBC’s 50th anniversary in 2016, those of us who put together UMBC Magazine have been thinking hard about the history of the institution and how...

Posted: April 22, 2015, 7:28 PM

The News – Spring 2015

Walking the Walk A February 18 visit to UMBC by U.S. Secretary of Education Arne Duncan was a chance to shine a national spotlight on the university’s leadership in innovative teaching and K-12...

Posted: April 22, 2015, 7:26 PM

Space in Time

As UMBC celebrates its newest work of public art, we look back at the university’s legacy of public works on campus. By Lindsey Loeper ’04 and Richard Byrne ’86 One of the key elements of...

Posted: April 22, 2015, 7:15 PM

Narrative Arc – Stephen Morgan ’72

Sometimes a person’s journey to become one of the state’s most effective CEOs is surprisingly direct. Take Stephen Morgan ’72, psychology, who is the executive director of The Arc Baltimore....

Posted: April 22, 2015, 7:14 PM

How To – Spring 2015

Build a Major League Sports Museum With Mike Gibbons ’75, English Mike Gibbons ’75, English was making a film about baseball in 1981 when a research expedition led him to Baltimore’s Babe Ruth...

Posted: April 22, 2015, 7:12 PM

Discovery – Spring 2015

Develop and Displace Photo by Darrow Montgomery It’s rare that an author’s first book is hailed as a “trailblazing piece of scholarship.” Yet Rumor, Repression, and Racial Politics: How the...

Posted: April 22, 2015, 7:11 PM

Book Smart – Joseph Howley ’06

“Roman poets were a lot like rappers,” observes Joseph Howley ’06, ancient studies, who is an assistant professor of classics at Columbia University. It’s the kind of observation – presented as an...

Posted: April 22, 2015, 7:09 PM

Beyond Watson

Computers can crunch mind-boggling arrays of data. They can even win quiz shows. But are there more powerful applications of this analytical power yet to come? Claudia Pearce ’89 M.S., ’94 Ph.D.,...

Posted: April 22, 2015, 7:08 PM

Back Story – Spring 2015

The magical run to the NCAA Final Four by the UMBC’s men’s soccer team this past fall got two of our alumni – Brian Hodges ’07 and ’10, M.A., who played varsity basketball, and Miguel Calderon...

Posted: April 22, 2015, 7:05 PM

At Play – Spring 2015

Road Warriors The entire UMBC campus – and a Retriever Nation of alumni and fans – was excited by the men’s soccer team’s splendid run to the Final Four of college soccer. The team startled...

Posted: April 22, 2015, 7:04 PM