UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

From the Stage to the Screen: Theresa Columbus ’11

Every so often, we’ll chat with an alum about what they do and how they got there. Today we’re talking with Theresa Columbus, about her work a creator of the feature-length film “Chaza Show...

Posted: April 30, 2015, 12:44 PM

A Challenge in the Classroom and on the Course

[Video] Baja cars may be small, but they are incredibly tough — they’ll tackle the rockiest terrain and make seemingly impossible jumps. And while they’re fun to watch on the track, they’re...

Posted: April 29, 2015, 2:06 PM

Challenging Times

To: The UMBC Community From: Freeman Hrabowski and Philip Rous We hope you have read our note from earlier today providing guidance to the campus regarding the recent events in Baltimore. We...

Posted: April 29, 2015, 5:09 AM

Alums in the News: Newhouse, Burnett, Chinn

Dr. Robin Newhouse ’87, nursing, has been named dean of the Indiana University School of Nursing. Newhouse is nationally known for her research methods to improve the quality of care for patients....

Posted: April 28, 2015, 5:05 PM