UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Upal Ghosh, CBEE, Receives AAEES Award

Upal Ghosh, chemical, biochemical and environmental engineering, received an award from the American Academy of Environmental Engineering and Sciences (AAEES) last week. The AAEES awards recognize...

Posted: April 27, 2015, 5:56 PM

Open Forum on Campus Construction Projects (5/1)

Facilities Management will be providing an open forum to provide details about all upcoming and ongoing campus construction projects. The open forum will be held in ITE Room 104 (Lecture Hall 7)...

Posted: April 27, 2015, 1:14 PM

UMBC: Driven by Curiosity

Driven by Curiosity URCAD 2015 celebrates undergraduate student experiences in research and creative achievement. “My journey to becoming a college professor really sparked here,” shared...

Posted: April 24, 2015, 7:25 PM