UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Building Leaders in the Community

  Mark Terranova is assistant director of service learning for the Shriver Center. Building Leaders in the Community   Mark Terranova has to think like a sixth...

Posted: September 6, 2002, 4:00 AM

A World of Opportunity

  Rebekah de Wit hopes to turn her love of international education into a career in study abroad administration. “A World of Opportunity”   Rebekah de Wit has studied...

Posted: August 30, 2002, 4:00 AM

Exploring the Neurosciences

  Shahza Somerville is a Ph.D. student in UMBC’s Neurosciences and Cognitive Sciences Ph.D. Program and a Meyerhoff Graduate Fellow. “Exploring the Neurosciences”...

Posted: August 30, 2002, 4:00 AM

Learning from the Past

  Jim Bailey, a history major at UMBC, is a park ranger at the Fort McHenry National Monument and Historic Shrine. “Learning from the Past”   Jim Bailey first...

Posted: August 30, 2002, 4:00 AM

Broadway Bound

  Kriste Belt is a music major and Linehan Artist Scholar at UMBC. “Broadway Bound”   Kriste Belt has a passion for performance. �I�ve always wanted to be on...

Posted: August 12, 2002, 4:00 AM

The Art and Science of Research

  Kevin Griffith, who received a M.S. in applied molecular biology and a Ph.D. in molecular and cell biology from UMBC, is on his way to a post-doctoral fellowship at...

Posted: August 12, 2002, 4:00 AM

A New Approach to Teaching

  Phillip Sokolove, professor of biological sciences, turned an introductory Biology 100 section into a lab for studying learning. “A New Approach to Teaching”  ...

Posted: July 26, 2002, 4:00 AM

Close to Home

  Rich Sponaugle, earned both a B.S. and an M.S. in information systems from UMBC. “Close to Home” Rich Sponaugle ’95 and ’97, B.S. and M.S. information systems, has come...

Posted: July 26, 2002, 4:00 AM

The Dynamics of International Terrorism

  John Munro teaches “Dynamics of International Terrorism” at UMBC. “The Dynamics of International Terrorism”   For some students, summer session is traditionally a...

Posted: July 26, 2002, 4:00 AM

A Master Teacher

  Ed Orser, professor of American studies, at the Cowdensville A.M.E. Church. One of Orser’s popular Community Studies Projects focused on the historic Cowdensville...

Posted: June 28, 2002, 4:00 AM