UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A Passion for Service

  Victoria Vargas is a Shriver Peaceworker. “A Passion for Service”   What do Idaho, Mozambique and UMBC all have in common? They all have played a vital role in the...

Posted: June 21, 2002, 4:00 AM

Bringing New Insights to the Stage

  Pictured left to right: Sarah Cassel (Cobweb), Sarah Painter (Moth) and Jillian Byrnes (Peablossom) from the Maryland Stage Company production of A Midsummer Night’s...

Posted: June 14, 2002, 4:00 AM

Learning Success

  Todd Brace is a student in UMBC’s M.A. in Instructional Systems Development Program. “Learning Success” As the Internet, distance education and eLearning change today�s...

Posted: June 7, 2002, 4:00 AM

From UMBC to Oxford

  Nieshia Williams is headed to Oxford University. “From UMBC to Oxford University” Nieshia Williams, a Meyerhoff scholar graduating with a B.A. in...

Posted: May 23, 2002, 4:00 AM

UMBC 2002 Valedictorian Ian Stucky

/a> “UMBC Valedictorian Ian Stucky” Ian Stucky, a 19-year-old UMBC Humanities Scholar, began his studies at UMBC at age 16 and is graduating this year with a B.A. in Modern Languages...

Posted: May 23, 2002, 4:00 AM

AIRS Takes to the Sky

  AQUA, NASA’s latest Earth observing satellite, successfully launched from California’s Vandenberg Air Force Base carrying the Atmospheric Infared Sounder (AIRS),...

Posted: May 17, 2002, 4:00 AM

Answers in the Sky and the Classroom

  Michele McCourt, atmospheric physics Ph.D. student and GEST fellow at UMBC. “Answers in the Sky and the Classroom” Michele McCourt, atmospheric physics...

Posted: May 3, 2002, 4:00 AM

Making Meaning Move

  Jenafer Herling is a dance major at UMBC. “Making Meaning Move” In UMBC�s dance department, students engage in research by developing their own...

Posted: May 3, 2002, 4:00 AM

A Fresh Start for High-Risk Children

  UMBC Ph.D. student Christina Reiner Hess helps high-risk children get a fresh start at life. “A Fresh Start for High-Risk Children” Christine Reiner Hess, a Ph.D....

Posted: April 5, 2002, 5:00 AM

Learning from Post World War II Germany

  Rebecca Boehling is researching denazification in post-WW II Germany. “Learning from Post-World War II Germany” UMBC faculty are recognized for creating new...

Posted: April 5, 2002, 5:00 AM