UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC’s First Division I Champion

  Cleopatra Borel won the women’s shot put in the NCAA Division I Track and Field Championships. “UMBC’s First Division I Champion” UMBC Retrievers know how to...

Posted: March 22, 2002, 5:00 AM

20 Years of Women’s Studies at UMBC

became director of the Center for Women & Information Technology. McCann is known for her scholarly contributions to the history of American reproductive politics in...

Posted: March 13, 2002, 5:00 AM

A Collaborative Approach to Improving Eldercare

  Kevin Eckert, professor of sociology and anthropology, is a prominent scholar in the field of gerontology. “A Collaborative Approach to Improving Eldercare”   ...

Posted: March 1, 2002, 5:00 AM

An Advocate for the Liberal Arts

  Jay Freyman has inspired a tradition of mentoring at UMBC. “An Advocate for the Liberal Arts”    Ancient studies professor Jay Freyman, a member of the...

Posted: March 1, 2002, 5:00 AM

An Eye on Air Quality

  Economist Virginia McConnell’s teaching and research reflect her interest in the intersection of urban and environmental problems. “An Eye on Air Quality”   ...

Posted: March 1, 2002, 5:00 AM

Teaching That Makes a Difference

  Clinical Associate Professor of Education John Lee works with teachers enrolled in Project SUPPORT, UMBC’s urban teacher-training program. “Teaching That Makes a...

Posted: March 1, 2002, 5:00 AM

The Power of Geography

  Sari Bennett, director of geographic education, works with educators to strengthen the teaching of geography. “The Power of Geography”    For more than...

Posted: March 1, 2002, 5:00 AM

U.S. Presidential Award for UMBC

  Michael Summers, professor of chemistry/biochemistry, works closely with undergraduates in his Howard Hughes Medical Institute laboratory. “U.S. Presidential Award...

Posted: March 1, 2002, 5:00 AM

Probing the Environment

/a> “Probing Our Impact on the Environment”    A member of the physics faculty since 1984 and a 1974 UMBC graduate, Larrabee Strow is one of the chief...

Posted: January 17, 2002, 5:00 AM

J. Lynn Zimmerman

J. Lynn Zimmerman has been named a UMBC Presidential Teaching Professor, is the recipient of the UMBC Student Activities Outstanding Advisor Award and a Regents� Faculty Award for Excellence in...

Posted: January 4, 2002, 5:00 AM