UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

The Poetry of Experience

  UMBC Presidential Teaching Professor Robert Deluty is a clinical psychologist and published poet. The Poetry of Experience   As a...

Posted: May 30, 2003, 4:00 AM

The Undisputed Kings of College Chess

  Members of UMBC’s Chess Team and Advisor Alan Sherman (bottom row, left) The Undisputed Kings of College Chess    UMBC has won titles at the �World...

Posted: May 30, 2003, 4:00 AM

Tracking a Satellite from the Sea

  A crew of UMBC physicists is living and working 14 miles off the Virginia Coast aboard the Chesapeake Light.. Tracking a Satellite from the Sea  ...

Posted: May 30, 2003, 4:00 AM

UMBC Crew Turns Ten

  UMBC rowers cheer on their fellow teammates at a recent regatta. UMBC Crew Turns Ten   Every weekday morning at 5 a.m., while the majority of campus is still...

Posted: May 30, 2003, 4:00 AM

UMBC’s 2002 Distinguished Alumnus

  UMBC Psychology chair Carlo DiClemente’s work has revolutionized treatment for alcoholism and drug abuse. The Psychology of Conquering...

Posted: May 30, 2003, 4:00 AM

UMBC’s 2002 Distinguished Alumnus

  Ram Mohan is UMBC’s 2002 Distinguished Alumnus. UMBC’S 2002 Distinguished Alumnus   Ram Mohan, who received his...

Posted: May 30, 2003, 4:00 AM

Mapping the Patapsco

Tom Rabenhorst’s research blends his love of nature with modern technology to provide a valuable service to the community. Rabenhorst, Director of Instructional Cartography in UMBC�s...

Posted: March 7, 2003, 5:00 AM

A Global Perspective on Policy

A Global Perspective on Policy   While many UMBC students become accomplished researchers, not many have the chance to learn in an outdoor classroom with a stunning view of...

Posted: November 15, 2002, 5:00 AM

UMBC Homepage Profile Archives

>Bringing Politics Close to Home UMBC�s resident expert on the American presidency, Tom Schaller, has more than enough to keep busy in these exciting political times....

Posted: September 27, 2002, 4:00 AM

Evolution of an Honors University

  Diane Lee is vice provost for undergraduate education and associate professor of education. Evolution of an Honors University   Diane Lee, vice provost...

Posted: September 23, 2002, 4:00 AM