UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A Classroom with Goals

  Men’s Lacrosse Coach Don Zimmerman was recently inducted into the Greater Baltimore Chapter of the U.S. Lacrosse Hall of Fame. A...

Posted: May 30, 2003, 4:00 AM

A Global Education in Telecommunications

  Ronald Holzloehner (right) celebrates his successful Ph.D. defense with his mentor, Prof. Curtis Menyuk. A Global Education in...

Posted: May 30, 2003, 4:00 AM

A Legislative Voice in Annapolis

  Adrienne Jones ’76 is Speaker Pro Tem of the Maryland House of Delegates. A Legislative Voice in Annapolis   �In...

Posted: May 30, 2003, 4:00 AM

A New Perspective on a Legend

  Ilse Schweitzer spent a year in Scotland studying Medieval Scottish literature. She will present her research at UMBC’s Undergraduate Research and...

Posted: May 30, 2003, 4:00 AM

A New Target in the Fight Against HIV

  UMBC HHMI Lab Student Researchers (left to right: Chun Tang; Isaac Kinde; and Erin Loeliger;)Not pictured: Samson Kyere. A New Target in the Fight Against...

Posted: May 30, 2003, 4:00 AM

A Passion for Maryland Politics

  Don Norris, UMBC’s resident expert on Maryland politics, is director of the Maryland Institute for Policy Analysis and Research (MIPAR). A Passion for Maryland...

Posted: May 30, 2003, 4:00 AM

An Advocate for the Uninsured

  Claudia Lennoff ’91 recently received a Robert Wood Johnson Community Health Leadership Award. An Advocate for the Uninsured   When community activist and...

Posted: May 30, 2003, 4:00 AM

Building a Future

  Policy Sciences PhD graduate Keith Elder’s studies how race impacts America’s health care system. Inquiries and Inequities in managed Care     ...

Posted: May 30, 2003, 4:00 AM

Building a Future

  As program coordinator for The Commons, Norma Green developed an intercultural center that plays an important role at UMBC. “Building a Future”   ...

Posted: May 30, 2003, 4:00 AM

Closing the IT Gender Gap

/b> to address the longstanding issues surrounding the gender gap in IT. CWIT Advisory Board Member Anne Spence, a lecturer in the...

Posted: May 30, 2003, 4:00 AM