UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Leaping to New Heights

Leaping to New Heights In June, senior jumper Huguens Jean became the third Retriever to earn Division I All-American honors. The...

Posted: July 25, 2003, 4:00 AM

A Future Light on Broadway

A Future Light on Broadway Doug Yetter, who has directed, written and/or conducted over 200 musicals, was one of seven finalists for UMBC’s 2003...

Posted: July 21, 2003, 4:00 AM

Service and Scholarship

Service and Scholarship OrLando Yarborough, who graduated in May with a B.S. in Biological Sciences, is on his way to Yale University’s...

Posted: July 21, 2003, 4:00 AM

Caring for Communities

Caring for Communities Sipi Gupta’s summer plans begin at the Office of Homeless Services in Baltimore and then take her to a community...

Posted: July 3, 2003, 4:00 AM

Art Matters

Art Matters Zachary Handler, who graduated magna cum laude from UMBC in May, begins a master’s degree in arts administration at Columbia University...

Posted: June 27, 2003, 4:00 AM

The Power of Social Work

The Power of Social Work In high school, Tera Foster decided she wanted to be a social worker after participating in a local social activism project...

Posted: June 20, 2003, 4:00 AM

A Passion for UMBC Athletics

  Dr. Charles Brown, UMBC Director of Athletics A Passion for UMBC Athletics UMBC Athletic Director Dr. Charles...

Posted: June 13, 2003, 4:00 AM

Tomasz Macura, Class of 2003

  Tomasz Macura, Class of 2003 Tomasz Macura, Class of 2003 Tomasz Macura loves a challenge. At sixteen, Macura is putting the finishing touches on two Honors Theses...

Posted: June 13, 2003, 4:00 AM

Curating UMBC’s Special Collections

  One of the 1.8 million photographs in UMBC’s Special Collections: Newsboys and Supply Men at Newspaper Office for Baseball Edition,  5 p.m., Cincinnati, Ohio, August...

Posted: June 12, 2003, 4:00 AM

2003 Valedictorian Erika Danna

  Class of 2003 Valedictorian Erika Danna 2003 Valedictorian Erika Danna   Class of 2003 Valedictorian Erika Danna balanced academic...

Posted: June 2, 2003, 4:00 AM