UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Unlocking the Mysteries of the Ancient Past

“Unlocking the Mysteries of the Ancient Past” The faculty members in UMBC�s Department of Ancient Studies share a common goal to provide a...

Posted: October 14, 2003, 4:00 AM

“Forging” the Way to Success

“Forging” the Way to Success Since graduating from UMBC, alumnus Paresh Shah has successfully navigated the fickle waters of the business world many times...

Posted: October 3, 2003, 4:00 AM

Leading the Maryland Bar Assocation

Leading the Maryland Bar Association Harry S. Johnson, Political Science �76, a partner in the Baltimore law firm of...

Posted: September 23, 2003, 4:00 AM

Telling the Story of Afghan Women

Telling the Story of Afghan Women In the two years since the horrific attacks of September 11 and the ensuing American invasion of...

Posted: September 15, 2003, 4:00 AM

Discovering Her Direction

Discovering Her Direction Reflecting on her life’s work, Karen Osborne, a senior statistical consultant for Fortune 500 executives for the past six years,...

Posted: September 5, 2003, 4:00 AM

UMBC’s Impressive Incoming Classes

UMBC’s Impressive Incoming Classes UMBC�s reputation just got hotter with the arrival of our incoming undergraduate and graduate...

Posted: September 2, 2003, 4:00 AM

Becoming Her Dream

Becoming Her Dream “Don’t just talk about it, be about it” is Keondra Phillips‘ motto. Knowing that talk can only get you so far in life, Phillips has...

Posted: August 26, 2003, 4:00 AM

Outstanding Results by Any Measure

  UMBC was named one of a dozen “Hot Schools” by Kaplan/Newsweek 2003. UMBC IS A HOT SCHOOL!   In August 2002, UMBC was named one of a dozen Hot...

Posted: August 25, 2003, 4:00 AM

A Scholar and an Athlete

A Scholar and an Athlete   Karl Strauss epitomizes the phrase “student-athlete.” As a swimmer, he was part of four straight ECAC...

Posted: August 14, 2003, 4:00 AM

Turning Dreams into Plans

Turning Dreams into Plans   Having grown up near the campus of Tuskegee University, Jasmine McDonald was taught the importance of...

Posted: August 8, 2003, 4:00 AM