UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Committing to Scholarship and Service

Committing to Scholarship and Service For the members of UMBC�s Golden Key International Honor Society chapter, an honor society offers much more than an addition to a resume or...

Posted: February 9, 2004, 5:00 AM

Modeling the Subsurface of the Earth

Modeling the Subsurface of the Earth Mathematics and statistics professor Sue Minkoff and two of her Ph.D. students are engaged in a mathematical geoscience project that...

Posted: February 2, 2004, 5:00 AM

A National Model for Math and Science Education

A National Model for Math and Science Education A partnership between UMBC, Baltimore County Public Schools (BCPS), Maryland State Department of Education, and the Achievement...

Posted: January 21, 2004, 5:00 AM

A Decade of Learning and Service

A Decade of Learning and Service This month, the Shriver Center celebrates ten years of service to the UMBC community and beyond. Founded on December 14, 1993, in honor...

Posted: December 17, 2003, 5:00 AM

Standing Out From the Competition

Standing Out From the Competition Have you ever seen a clever product – say, a pair of earmuffs with built-in headphones – and said to yourself, “Why didn’t I think of that?” If so, there’s...

Posted: November 24, 2003, 5:00 AM

Hands-On From the Start-Honoring America¹s Veterans

Honoring America’s Veterans For as long as he can remember, freshman Greg Winger has always had a love of history and an interest in foreign affairs. Now, as a Sondheim Public Affairs...

Posted: November 11, 2003, 5:00 AM

“Forging” the Way to Success

Exploring the Sonic Landscape Performing classical music�whether by Bach, Stravinsky, Mozart or a host of others�presents tough challenges for concert artists,...

Posted: November 3, 2003, 5:00 AM

Immigration and America’s Future

Immigration and America’s Future  On Nov. 5, UMBC�s Interdisciplinary Studies program is sponsoring its third Mosaic Roundtable...

Posted: November 3, 2003, 5:00 AM

A Time to Explore

A Time to Explore For freshman Ross Dixon, UMBC is not only a place to obtain a bachelor�s degree and prepare for a career, but also a place to explore the...

Posted: October 27, 2003, 5:00 AM

A Voice for Students in Maryland

A Voice for Students in Maryland In a time of budget challenges for Maryland, UMBC is fortunate to have an experienced voice for students’...

Posted: October 20, 2003, 4:00 AM