UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Fieldwork with the O’s

Fieldwork with the O’s While spring brings the return of baseball season and Baltimore�s beloved Orioles, the O�s avian namesakes aren�t due to migrate back to Maryland for another few...

Posted: April 26, 2004, 4:00 AM

From Grad School to Google

From Grad School to Google Computer science doctoral student and Graduate Student Association (GSA) Vice President Tom Armstrong has a very full calendar for the rest of the...

Posted: April 20, 2004, 4:00 AM

Empowering UMBC’s Students

Empowering UMBC’s Students  For Student Government Association President Scott Nicholson, public service has become a way of life. Service with the SGA and other student organizations has...

Posted: April 12, 2004, 4:00 AM

Protecting the Urban Environment

Protecting the Urban Environment   Whether you live in the city or the suburbs, issues such as traffic, sprawl and pollution impact the quality of life of all Marylanders....

Posted: April 5, 2004, 4:00 AM

Capturing UMBC’s First America East Championship

Capturing UMBC’s First America East Championship  After leading the Retrievers to their first-ever championship title in the America East Conference, Swimming and Diving Head...

Posted: March 30, 2004, 5:00 AM

Mentoring Outside of the Classroom

Mentoring Outside of the Classroom  Tim Oates, assistant professor of computer science, is a fixture in Potomac Hall on Wednesday evenings, greeting students as they leave...

Posted: March 15, 2004, 5:00 AM

Leading the Way for Student-Athletes

Leading the Way for Student-Athletes UMBC has built a tradition of successful student-athletes who are not only great competitors at their sports, but also provide leadership...

Posted: March 8, 2004, 5:00 AM

Supporting Gender Equity in Science & Technology

Supporting Gender Equity in Science & Technology With the kickoff of the new ADVANCE program, UMBC is showing that its commitment to diversity extends far beyond its student...

Posted: March 1, 2004, 5:00 AM

Rowing to Two World Records

Rowing to Two World Records Graduate student Amanda Lea Miracle can now add world record holder to her already long list of accomplishments: 4.0 GPA, Presidential Award Scholarship, Ford...

Posted: February 23, 2004, 5:00 AM

Driven to Win

Driven to Win Spring is around the corner, and it’s once again time to prepare for the big race. The drivers strap on their helmets. The pit crew fine tunes the engine. Right feet twitch in...

Posted: February 16, 2004, 5:00 AM