UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Going for the Gold in Athens

ttp://www.umbc.edu/window/borelathens Going for the Gold in Athens   The whole world will be watching later this month as an outstanding UMBC alumna, originally from the Caribbean, competes...

Posted: August 23, 2004, 4:00 AM

Awards for UMBC Historians

Awards for UMBC Historians   UMBC�s historians are recent recipients of some of the most prestigious awards available to scholars in their field: Distinguished...

Posted: August 10, 2004, 4:00 AM

Mentoring the Next Generation of Researchers

Mentoring the Next Generation of Researchers   Last month, assistant professor of sociology Shelia Cotten was named the first recipient of the Graduate Student Association’s UMBC Recognition...

Posted: July 6, 2004, 4:00 AM

The Class of 2004

The Class of 2004   This academic year, UMBC awarded degrees to over 1500 undergraduates and over 300 graduate students from the Class of 2004.   UMBC�s Class...

Posted: June 29, 2004, 4:00 AM

UMBC’s 2004 Valedictorian

Mentoring the Next Generation of Researchers   Last month, assistant professor of sociology Shelia Cotten was named the first recipient of the Graduate Student Association’s UMBC Recognition...

Posted: June 29, 2004, 4:00 AM

UMBC’s 2004 Valedictorian

UMBC’s 2004 Valedictorian   Anthony Hoffman, UMBC�s 2004 valedictorian, has maintained a 4.0 GPA while earning a bachelor�s degree in physics�with departmental...

Posted: June 10, 2004, 4:00 AM

Linking Graduate Education and Service

Linking Graduate Education and Service   Joby Taylor, fourth-year Ph.D. candidate in UMBC�s Language, Literacy and Culture Program, is...

Posted: May 17, 2004, 4:00 AM

Girl Power Times 500

Girl Power Times 500   On May 8, UMBC will welcome 500 sixth through eighth-grade girls and one of the nation’s most visible women journalists for...

Posted: May 11, 2004, 4:00 AM

Accolades for UMBC Film/Video Makers

Accolades for UMBC Film/Video Makers   When the doors open for the 2004 Maryland Film Festival (May 6-9 in Baltimore), the work of UMBC faculty, students and alumni will...

Posted: May 7, 2004, 4:00 AM

Focusing on Cyber Security

Focusing On Cyber Security   Whether we�re banking, shopping, voting or working, as American life becomes more dependent on information technology (IT), the security of that information...

Posted: April 30, 2004, 4:00 AM