UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Examining Media Bias

Examining Media Bias   The subject of bias in our media is one that gets many people’s hearts racing right around election time. And that is just what Director of Interdisciplinary...

Posted: November 1, 2004, 5:00 AM

A Foundation for Professional Success

A Foundation for Professional Success   The UMBC Alumni Association’s newly elected president, Anita Maddox Jackson, health science and policy ’80, has a stellar reputation in Baltimore as...

Posted: October 26, 2004, 4:00 AM

Tools & Training for Homeland Security

Tools & Training for Homeland Security As the 2004 presidential election grows nearer, homeland security remains a top priority for the U.S. government and American citizens. It’s...

Posted: October 11, 2004, 4:00 AM

Recognizing Outstanding Faculty & Staff

Recognizing Outstanding Faculty & Staff On Wednesday, September 29, UMBC will recognize the exceptional performance, leadership and service of four members of the University’s faculty...

Posted: October 4, 2004, 4:00 AM

A Smart Choice for Women

A Smart Choice for Women At UMBC, it is cool to be smart. And it is especially cool for girls to be smart. UMBC’s array of programs that empower women to be both successful...

Posted: September 24, 2004, 4:00 AM

UMBC: Training Today’s Workforce

Training Today’s Workforce UMBC is a leader in developing programs that help to create a more skilled and technologically literate workforce in the Baltimore-Washington area. The latest...

Posted: September 15, 2004, 4:00 AM

UMBC: Preparing for a Public Service Career

Preparing for a Public Service Career Since 1987, over 300 students have participated in the Governor�s Summer Internship Program (GSIP), which is coordinated by The Shriver Center at...

Posted: August 31, 2004, 4:00 AM

UMBC: Training Today’s Workforce

Training Today’s Trainers UMBC is a leader in developing programs that help to create a more skilled and technologically literate workforce in the Baltimore-Washington area. The latest...

Posted: August 31, 2004, 4:00 AM

Preparing for a Public Service Career

p/> Preparing for a Public Service Career   Since 1987, over 300 students have participated in the Governor�s Summer Internship Program (GSIP), which is coordinated by The Shriver Center...

Posted: August 27, 2004, 4:00 AM

Awards for UMBC Historians

Awards for UMBC Historians UMBC�s historians are recent recipients of some of the most prestigious awards available to scholars in their field: Distinguished University Professor of History...

Posted: August 25, 2004, 4:00 AM