UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Adventures in Ancient Studies

Adventures in Ancient Studies   From the History Channel to sword and sandal epic movies, 21st century citizens remain fascinated by the mysteries of the ancient world. In...

Posted: January 31, 2005, 5:00 AM

Art as Collaboration

Art as Collaboration   For over 20 years, composer Anna Rubin has collaborated with dancers, musicians and video artists. As director of UMBC’s Linehan Artist Scholar and InterArts...

Posted: January 24, 2005, 5:00 AM

Using Physics to Synchronize Clocks

Using Physics to Synchronize Clocks   Even the most accurate timepieces are almost certain to disagree by at least a few seconds, which can be problematic for applications such as...

Posted: January 10, 2005, 5:00 AM

The Science of Snow

The Science of Snow   There are good reasons why Baltimore goes berserk about winter weather: Like many areas along the Mid-Atlantic, it often sits on the “rain-snow” line, or 32 F...

Posted: January 5, 2005, 5:00 AM

Helping to Save the “Other Bay”

Helping to Save the “Other Bay”   While Mid-Atlantic residents are often reminded to preserve the beauty and health of the Chesapeake Bay, Assistant Professor of Civil and Environmental...

Posted: December 21, 2004, 5:00 AM

Helping to Save the “Other Bay”

Helping to Save the “Other Bay”   While Mid-Atlantic residents are often reminded to preserve the beauty and health of the Chesapeake Bay, Assistant Professor of Civil and Environmental...

Posted: December 20, 2004, 5:00 AM

Studying the Aesthetic Lives of Children

Studying the Aesthetic Lives of Children   In addition to teaching at UMBC, for the last few years Honors College Professor of Visual Arts Ellen Handler Spitz has traveled the U.S. and...

Posted: December 13, 2004, 5:00 AM

High Marks for Leadership

High Marks for Leadership   Educators Bradford Engel ’89 and Jacques Smith ’70 are dedicated to building innovative learning communities and creating opportunities for students and...

Posted: November 23, 2004, 5:00 AM

Illuminating the Channels of Communication

Illuminating the Channels of Communication   UMBC’s newest research center, the Center for Advanced Studies in Photonics Research (CASPR), is a hotbed for innovative photonics research....

Posted: November 15, 2004, 5:00 AM

Ensuring Better Healthcare

Ensuring Better Healthcare     Founded in 1994 as a partnership with Maryland Medicaid, the Center for Health Program Development and Management (CHPDM) at UMBC provides non-partisan...

Posted: November 8, 2004, 5:00 AM