UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Writing a Biography of “No Place”

Writing a Biography of “No Place”   Assistant Professor of History Kate Brown recently received two significant awards for A Biography of No Place: From Ethnic Borderland to Soviet...

Posted: May 4, 2005, 4:00 AM

Supporting Undergraduate Research

Supporting Undergraduate Research   UMBC’s emphasis on undergraduate research is one of its most distinctive strengths. Opportunities to conduct independent research—both on and off...

Posted: May 2, 2005, 4:00 AM

Conducting Research for the Iraqi Special Tribunal

Conducting Research for the Iraqi Special Tribunal   In his last semester of law school, Ian Ralby, modern languages and linguistics/M.A. intercultural communication ’02, is taking an...

Posted: April 12, 2005, 4:00 AM

Recognizing Outstanding Faculty Research

Recognizing Outstanding Faculty Research   Two UMBC faculty recently received one of the highest honors in the humanities and related social sciences. Professor of English Christoph...

Posted: March 30, 2005, 5:00 AM

Making a Mark on Research

Making a Mark on Research   Ishita Shah has, in her own words, a passion for science. Just ask her about molecular biology, and as she talks about her research, her experience, and her...

Posted: March 17, 2005, 5:00 AM

Studying Iraqi Fire Pollution

Studying Iraqi Fire Pollution   Beyond its massive human and financial cost, the ongoing war in Iraq has also had an impact on the environment. Recently, UMBC volcano expert...

Posted: March 1, 2005, 5:00 AM

UMBC’s Best Excel in Diverse Careers

UMBC’s Best Excel in Diverse Careers   UMBC’s success in forging leaders in a wide array of fields will be celebrated February 9 at the Alumni Awards ceremony in Annapolis. Six graduates...

Posted: February 7, 2005, 5:00 AM

sound vision motion

sound vision motion   UMBC’s IRC Fellows Program, a partnership between UMBC’s Department of Visual Arts and the Imaging Research Center (IRC), has quickly built upon the existing...

Posted: February 1, 2005, 5:00 AM