UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Up on the Roof – Summer 2009

UMBC President Freeman A. Hrabowski, III, takes your questions. Q. How does UMBC prepare students for the real world? What is UMBC doing to instill a work ethic in students? — Monique Jones...

Posted: June 21, 2009, 4:56 PM

To You – Summer 2009

We were gratified by the enthusiastic response that greeted our first issue. We have also been eager to obtain your constructive feedback. There is a sampling of both on our “From You” page, and...

Posted: June 21, 2009, 4:53 PM

The Power of Parallels

UMBC’s Multicore Computational Center (MC2) unleashes new energies in the race to make computers faster. By Joab Jackson ’90 Here’s a Silicon Valley secret: Computer microprocessors aren’t...

Posted: June 21, 2009, 4:51 PM

The News – Summer 2009

Sketches to Shovels Right now, the site is marked on campus maps as Parking Lots 9 and 16. But next summer, the university hopes that shovels will be busy breaking that ground to build a new...

Posted: June 21, 2009, 4:48 PM

Over Coffee – Summer 2009

Kosher and halal dining options began to pop up in the dining halls and other spots on campus over the past few years. Why? A big reason was a joint multiyear effort by a number of groups on...

Posted: June 21, 2009, 4:45 PM

Locale Hero

In four decades at UMBC, W. Edward Orser’s research and teaching have helped uncover American triumphs and tragedies in city neighborhoods, small towns and parklands. By Richard Byrne ’86...

Posted: June 21, 2009, 4:43 PM

How To Purify Water With Simple Tools

With Karin Readel, Senior Lecturer, Geography & Environmental Systems You never know when or where extreme thirst might occur. Exploring ancient ruins in the Amazon, you drop your canteen...

Posted: June 21, 2009, 4:42 PM

Fighting Fistula – Jeffrey Wilkinson ’89, INDS

In a developing world awash with suffering, Jeffrey Wilkinson ’89, interdisciplinary studies, has used his medical skills to focus on a very specific problem for African women: a hugely...

Posted: June 21, 2009, 4:41 PM